Olena Pokalchuk

Olena Pokalchuk is a marketing strategist, CMO at MWDN, and co-founder of The Digital State agency. With 6+ years in digital marketing, she helps tech companies in Israel, Europe, and the U.S. scale through strategic positioning, go-to-market strategies, and customer-centric communication. Beyond client work, Olena lectures at Projector Institute and mentors startups in EU-funded programs, guiding founders to think like brands and act with authenticity.