Alexander Holmberg

Alexander Holmberg is a Swedish leadership strategist, entrepreneur, and founder of Holmberg & Vänner and Coachholmberg.com. With more than two decades of experience coaching CEOs, founders, and high-growth teams, he specializes in transforming scientific and technical innovations into commercially viable, scalable businesses.

He is the creator of the Arrow Model and the KIT Coaching framework (Cognitive, Integrative & Transformative coaching), used by leaders across multiple industries to navigate complexity, sharpen strategic focus, and build resilient, high-performing teams.

Alexander has guided numerous early-stage companies through growth phases, helping founders move from reactive problem-solving to structured, coaching-based leadership. His work combines deep psychological insight with practical business execution, giving innovation-driven teams the tools to scale with clarity, courage, and accountability.

Passionate about empowering emerging entrepreneurs, he serves as a mentor to leaders who want to bring impactful ideas to market while maintaining strong culture, alignment, and emotional resilience.